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Plans and prices

Start with what you need. Add the rest when you're ready.

Four packages, every piece you can buy on its own, and what each one costs. These are the same prices we would quote you on a call. If something is still being built, we say so and don't price it yet.

The call is $250, credited in full toward your build. The business check is free.

Four packages. Each one lists exactly what you get.

You pay once for us to build it, then a monthly fee that keeps it online, keeps an eye on it and covers small changes.

  • 01

    Front door

    $750 to build
    then $150 a month · live in 5–10 days

    A proper website that books customers while you work.

    Right for you if: You're new, or you have nothing but a social profile, and you need customers to be able to book you without calling.

    • A website that looks right on a phone, written and built for you
    • Customers book themselves, straight onto your calendar
    • A request form that lets people know you got it
    • Reminders before the appointment
    • Your web address set up and secure
    • See who visits your site, without ad trackers
    • We keep it online, fix it if it goes down, and send you a monthly report
    Start here
  • 03

    Full operations

    from $3,500 to build
    then from $250 a month · priced after a call

    Everything in The System, plus the work itself, proven and reported.

    Right for you if: You run crews at customer sites and the question is 'did we actually do it, and can I prove it?'

    • Job sites, checklists, and crews checking in with photos
    • Every visit checked, the photos looked over, then signed off by a person
    • A monthly report and insurance paperwork you can hand to your customers
    • Booking, payments and a customer page, from the packages above
    Scope it on a call
  • 04

    Enterprise

    Built from scratch
    priced and dated in writing before you sign

    Multi-location, corporate or franchise, built from scratch.

    Right for you if: Several locations, a team with roles, tools that have to talk to each other.

    • Several locations, one login
    • You choose who can see and do what, person by person
    • Your other tools connected, so they share information
    • We move you off spreadsheets, old apps and paper
    • A phone receptionist you name, who calls back people who asked for a call
    • A marketing team: plans, posts, video ideas, campaigns and a calendar, with results
    • Your Google and Facebook ad spend next to the customers it brought in
    • Research on your market, and one named person who knows your account
    • What we will build, the price and the date, in writing before you sign
    Talk to us

Not sure which one?

Take the free business check. Six quick questions, and you get a straight answer on where to start, including when the answer is "not yet". Or book a call and ask us.

Everything you get, package by package.

What each package comes with, and what you can add. We only list what already works. "New" means it works and our first customers are using it now.

Show package

● comes with it○ you can add it— not in this package

What you getFront doorThe SystemFull operationsEnterprise
Your website and bookings
Customers book online and it lands on your calendar, with reminders
Ready-made forms for new customers to fill in
See who visits your website, without outside trackers
We check that your website is up, day and night
A chat box on your website that carries on by textnew
Calls and texts
Texts answered for you under a name you pick, always saying it's automated
Appointment and payment reminders by text, only to people who said yes, never late at night
Your phone answered for you under a name you pick
We call back people who asked for a call
Calls recorded and summed up for younew
Getting paid
Send bills and take card payments online
Regular customers pay automatically
Quotes your customer can accept online, with a depositnew
Contracts your customers sign online
Memberships and plans, with a balance your customer can seenew
Everything copied into QuickBooks or Xero for younew
Doing the work
Your job sites, checklists, weekly schedule and crew in one place
Before and after photos for every task
Every visit checked, then signed off by a person
Your customers
Your customers get their own page: appointments, bills, history and reports
Ask happy customers for a review after the jobnew
Reports
A monthly report you approve before it goes out
A monthly report for each job site, showing the work was done
A ready-to-print record for your insurer
Marketing
Marketing campaigns and a posting calendar
Weekly posts on your Google listing, approved by younew
Getting started and growing
A free check-up of your business, and deeper reviews if you want them
More than one location, with one loginnew
For coaches and trainers
Weekly client check-ins and progress chartsnew
Workout programs and meal plansnew

Coming soon, being tested now: a proof-of-visit page for your customers · a daily schedule board with driving routes · a page telling customers when they're talking to an AI assistant and how to reach a person · a page where customers choose which messages they get · a waitlist that fills cancelled slots · quotes from a customer's photo · texts sent under your own business name · email newsletters you approve · Facebook and Instagram ads · "we're on our way" texts · a quick "how did we do?" text after each visit · Spanish and other languages · a page showing when the crew will arrive · prepaid session bundles · gift cards · tipping.

Add to any package. Or buy one piece on its own.

Every package can grow. Each of these works today; the ones marked new are running with their first customers.

Get more customers

  • Never miss a call

    from $500 · then from $150 a month

    When you miss a call, they get a text back in seconds, after-hours messages get answered, and they get a nudge until they book.

    What you get
    • Miss a call, and they get a text back within seconds
    • Messages after hours get answered, and the job gets written down
    • Friendly follow-ups until they book or say stop
    • Texts only go to people who said yes, and "STOP" always works
  • Website chat that moves to text

    new
    Priced after a call

    A chat box on your website that your receptionist answers. When the visitor leaves a number, the conversation carries on by text.

    What you get
    • A chat box on your site, answered by the receptionist you named
    • If the visitor agrees, the conversation carries on by text
    • Every conversation in your inbox, and you can step in any time
    • The first message says it is automated
  • More good reviews

    new
    Priced after a call

    After a job you have checked off, your customer is asked for a review. You get draft replies to approve, and a bad review reaches you first.

    What you get
    • One review request after each job, only to customers who agreed to texts
    • Never asks the same customer twice in 60 days
    • Draft replies for you to approve
    • Low scores come to you first
  • Google Business Profile posts

    new
    Priced after a call

    A weekly post for your Google listing, written from your work photos and posted once you approve it.

    What you get
    • A weekly post written for you to approve
    • Photos from your jobs, with your permission
    • Posted to your Google listing

Get paid

  • Get paid on time

    from $600 · then from $100 a month

    A deposit when they book, an invoice when you finish, and automatic payments for regular customers.

    What you get
    • A deposit when they book, an invoice when you finish
    • Automatic payments for regular customers, signed off before anything changes
    • A friendly reminder to book again
    • Clear invoices, with tax on its own line
  • Quotes customers can approve online

    new
    Priced after a call

    Send a quote as a link. Your customer approves it, signs and pays the deposit in one go.

    What you get
    • Quotes built from your own prices
    • A link your customer approves and signs
    • The deposit is paid by card when they approve
    • Reminders until they decide
  • Memberships and plans

    new
    Priced after a call

    Monthly plans your customers can see: what is included, what they have used and what is left. You set the terms for pausing and cancelling.

    What you get
    • A plan page your customers can see
    • They can see what they have used and what is left
    • Pausing and cancelling on your terms
  • QuickBooks or Xero, kept in step

    new
    Priced after a call

    Customers, invoices and payments copied to QuickBooks Online or Xero, with a daily check that nothing is out of step.

    What you get
    • Customers, invoices and payments copied to QuickBooks Online or Xero
    • A daily check that tells you if anything does not match

Stay on top of it

  • Call recordings and summaries

    new
    Priced after a call

    Calls are recorded with the notice your state requires, and summed up next to the caller's details.

    What you get
    • The recording notice, where the law requires one
    • Every call recorded, with a short summary
    • The summary sits next to the caller's details

Monthly care. Comes with every package.

$150 a month

We keep your site online and up to date, send you a report each month, and make up to two hours of changes.

  • We keep your site online, and fix it if it goes down
  • A report each month
  • Up to two hours of changes a month
  • Security updates

Checkups. A straight answer on one thing.

None is required to start, and buying one never means you have to hire us. Each one names the fix.

  • Fix a stuck automation project

    new
    from $250

    Paid for software or automation that never took off? We find out why and tell you what to do next.

    What you get
    • Tools that were set up but never used
    • Jobs that were supposed to run and never did
    • Features you are paying for that nothing uses
    • A written answer, and what we would build to fix it
  • Can ChatGPT and Google find you?

    new
    from $250

    Whether the AI answer tools people now search with can find and read your business.

    What you get
    • Whether the big AI tools are even allowed to read your site
    • Whether your business details are labelled so those tools understand them
    • Whether your phone, address and hours are written as text, not hidden in pictures
    • A list of fixes, most important first
  • Is your chatbot honest and legal?

    new
    from $250

    Whether your website chat or phone bot tells people it is automated, and whether it promises things it should not.

    What you get
    • Everywhere a bot talks to people, and whether it says it is a bot
    • Guarantees and price promises on your site that could get you in trouble
    • A written list of what we found, and how to fix it
  • Website security checkup

    new
    from $250

    What your website gives away to strangers, and what to lock down first.

    What you get
    • Whether your site always uses a secure connection
    • The behind-the-scenes settings that protect visitors
    • Files that are visible to anyone who knows where to look
    • Whether your site tells strangers what software it runs on
    • A list of fixes, most important first
  • Are your business texts legal?

    new
    from $250

    We check the texts you send against the rules phone carriers and the law enforce.

    What you get
    • Proof that the people you text agreed to it
    • Whether "STOP" and "HELP" work the way the phone carriers require
    • No texts at night, by the customer's own clock
    • The address and unsubscribe link your emails need by law
    • What to fix before it turns into a complaint
  • Why your website isn't getting calls

    from $250

    Where your website loses the customer, page by page, and what to change.

    What you get
    • How it looks on a phone, how fast it loads, how easy it is to call or book, and whether it shows your work
    • A page-by-page list of what to change
    • If you want us to fix it, that is our Front door package
  • Clean up your customer list

    new
    from $250

    Duplicates, missing phone numbers and records nobody trusts, and how to get to one list you can rely on.

    What you get
    • Customers who are in there twice
    • Customers you have no way to reach
    • Jobs with no contract, and invoices with no due date
    • Leftover records that point at nothing
    • What one list you can trust would look like
  • Who you're up against

    new
    from $250

    Who is winning work in your trade and area, what they charge, how they advertise, and the gaps nobody is filling.

    What you get
    • The 8 to 12 companies winning work in your trade and area: how big they are, what they focus on and what they promise
    • What they charge, where they publish it, and a straight answer when nobody local does
    • The ads they run on Google
    • Who is buying in your area, and what is growing or shrinking
    • How your business looks to a customer searching for you
    • The gaps nobody is filling, and the moves worth making, easiest wins first
    • A source for every claim, and a list of what we could not confirm

Ready-made setups for your industry.

Starter prices, forms and agreements for your kind of business, so you are not starting from a blank page. Every price is yours to change, and every agreement is a draft until you and your lawyer read it.

  • coming soon

    Commercial cleaning setup

    Starter prices, a service agreement, site checklists, checked-off visits and the insurance paperwork your clients ask for.

  • coming soon

    Landscaping setup

    Properties, seasonal schedules, crews checking in, and before and after photos.

  • coming soon

    Pest control setup

    Repeat treatments, a service history for every address, automatic payment plans and reminders.

  • coming soon

    Consulting and studio setup

    Projects, proposals, monthly retainers, and a page where clients find their files and invoices.

  • coming soon

    Dental and clinic setup

    Starter fees you can change, an appointment and payment policy to review, a new-patient form that asks no health questions, and your own words.

  • coming soon

    Salon and studio setup

    A starter service menu with booking deposits you can change, a cancellation policy to review, a new-client form, and your own words.

  • coming soon

    Trades setup

    Starter prices you can change, a service agreement to review, a job request form, a job checklist with photos, and your own words.

  • coming soon

    Fitness and coaching setup

    Session prices and packs you can change, a coaching agreement and waiver for your lawyer to read, weekly check-ins, and programs and meal plans in your clients' portal.

Questions people ask.

What does the monthly fee cover?

We keep your site online and up to date, install security updates, send you a report each month, and make up to two hours of changes. It is month to month.

Is there a long contract?

No. The build price is fixed in writing before we start. The monthly plan is month to month.

Do I own what you build?

Yes. Everything is in your name.

How soon can I be up and running?

Front door: live in 5–10 days. The System: live in 2–4 weeks. Full operations: priced after a call. Enterprise: priced and dated in writing before you sign.

Will my customers know when a reply is automatic?

Yes. Every automatic reply says so, and a person signs off on anything your customers see. Nothing automated calls a customer unless they asked for it.

What does "new" mean?

It works and is running with its first customers. We mark it so you know before you buy.

What is the paid call?

A 30-minute call where we look at your business with you and price your build. It costs $250, and all of it comes off your build if you go ahead.

Let's build yours.

A person replies within one business day. Nothing automated calls you unless you ask it to.